Where it really started.
Born from Walthamstow streets and Morris & Co. archives, this design pulls directly from “Yare” by John Henry Dearle — a disciple of William Morris and the Pre-Raphaelite vision.
Every curve of the pattern was laid with care, developed with Wood Street Walls, and worn before anyone else even looked twice.
A full print statement — rich, radical, unmistakable.
Released quietly, seen widely, remembered differently.
Not everyone knew where it came from.
That’s fine. We do.
Walthamstow to the pitch. Not a homage — an origin.