A badge pulled apart and made to move.
This custom skateboard deck for Oakland Roots SC splits their iconic crest — top half on the nose, bottom on the tail — and stretches multicoloured stripes between like it’s bleeding purpose.
Designed in 2020 as a tribute to California’s skate heritage and the club’s radical commitment to inclusivity, identity and movement.
Roots run deep, but culture rides forward.
This was more than merch — it was a message.
Most clubs play it safe.
Oakland didn’t.
That’s why it worked.
And that’s why it still turns heads — whether it’s on walls or under wheels.
A badge pulled apart and made to move.
This custom skateboard deck for Oakland Roots SC splits their iconic crest — top half on the nose, bottom on the tail — and stretches multicoloured stripes between like it’s bleeding purpose.
Designed in 2020 as a tribute to California’s skate heritage and the club’s radical commitment to inclusivity, identity and movement.
Roots run deep, but culture rides forward.
This was more than merch — it was a message.
Most clubs play it safe.
Oakland didn’t.
That’s why it worked.
And that’s why it still turns heads — whether it’s on walls or under wheels.
When merch means something, it doesn’t just sell — it spreads. A board, a badge, a story under your feet. This is how football becomes culture, not just content.
ABOVE: Roots go under first. That’s how it rolls.
LEFT: Every relic needs friction. Every badge needs grit.
